Internet marketing nowadays means connecting with more customers, more frequently, more personally, through more channels, in a more meaningful way. It’s getting doors to open and your customers to invite you to come inside, kick off your shoes, and stay awhile. It’s about weaving your brand willingly into the fabric of people’s lives, by engaging with them where, when, and how they want to engage, whether they’re playing a game on their tablet, looking for the answer to a question on their smartphone, or sharing their interests and passions with their friends on social.
