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Why Impressions Should be Your First Social Media Metric

Why Impressions Should be Your First Social Media Metric

Every time I speak with someone about social media measurement, the same question always comes up – what should I be measuring? If you work with social media at all, you have asked yourself this question or been asked this question. You have also heard every response from “the number of fans,” to “engagement,” to “people talking about this.” I use Facebook as the example because it’s where most people first start out in terms of social media and measurement.

28 TH07 18 6 năm trước
12 Tips for Writing Engaging Facebook Content

12 Tips for Writing Engaging Facebook Content

I could tell you how it’s the norm for a company to have a Facebook page. I could talk about how hard it is to break through the chaos of messaging in a world that is diverse and multilingual, while using multiple informational mediums at once – but you already know this. In 2012, Facebook released the statistic that only 16% of your fans were seeing your posts on average, and it’s drastically declined ever since. As you likely know, your fans, those wonderful people who have clicked “Like” on your page… are not seeing your content.

21 TH07 18 6 năm trước
8 REASONS WHY DIGITAL ADVERTISING WORKS FOR BRANDS

8 REASONS WHY DIGITAL ADVERTISING WORKS FOR BRANDS

Nielsen completed more than 800 studies over the past seven years, collaborating with more than 300 CPG brands and 80 companies to measure the correlation between online advertising and offline consumer purchases. Nielsen concluded that brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information.

19 TH07 18 6 năm trước
3 Surefire Ways of Marketing to Social Gamers

3 Surefire Ways of Marketing to Social Gamers

The naysayers who dismiss the Internet as merely a tool for uploading selfies and all things self-incriminating have been proved wrong. We also play games! And that means the marketers of digital video games need to be fully engaged online. According to yStats.com, the patrons of digital games are increasingly “moving away from consoles and pre-installed PC games toward online and mobile games. And social gaming is a fast growing industry, taking up an increasing share of the total video gaming market.”

15 TH07 18 6 năm trước
Three Digital Marketing Mega trends for 2015

Three Digital Marketing Mega trends for 2015

In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic. Before that we had marketing automation, inbound marketing and going back further still social, mobile, video and so on. But there is good news. I remain very excited about digital marketing and E commerce for 2015. Not because of all the more specific innovations and changes but because of three bigger overarching trends I predict for this year.

10 TH07 15 9 năm trước
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